All jokes aside. Promotional businesses have to be more savvy than just relying on pre-determined ideas about people's lifestyles based on income and proximity, say, to the city. The world wide web has diversified and enhanced the lifestyle options people from all income brackets and demographics explore. Promotional businesses have to 'generalize' but not in the way market researchers and demographers generalize. Promotional businesses have to offer general product lines that will cater to the general populace or general consumer base. Their livelihood depends on the right type of generalizations.
Yes it's here, the first public reference library. The economy and lifestyle discussed. We also have a travel section for the leisure minded and last, but not least we have an environment section discussing todays scientific issues.